Stock Your Shop With Adventure Essentials

B2B wholesale merchandise for retailers

Our Portfolio

What Sets Us Apart

Creative edge

We build shop-specific designs inspired by your local waters + culture.

QuALITY GOODS

We obsess over materials and durability—because guests feel the difference.

Proven Sales

We curate best-sellers that convert: giftable, packable, and easy to say yes to.

About us

At Fliptide Provisions, we create retail-ready adventure apparel and merchandise with the right vibe for your brand—designed to sell and built to last. Founded by avid scuba divers and lifelong “send-it” believers, Benji and Kelsey pull inspiration straight from the water, the road, and the wild places we can’t stop chasing.

We noticed something fast: most operators deliver an incredible experience, but the merch doesn’t reflect it. Your storefront should help guests relive that epic day—whether it was diving, rafting, fishing, hiking, or lake-living—and take a piece of it home.

Fliptide products are made to elevate the customer experience, keep your brand top of mind, and turn “cool logo merch” into something people actually want to wear. Because your shop shouldn’t have boring gear. Let’s make something your customers will grab, love, and remember.

Customer Stories

“Benji and his team are very thorough and an absolute pleasure to work with! They are very creative and have an exceptional eye for detail.”

Shelia K.

“DEMA was awesome and a huge hit. The display and shirts went over well and everyone loved the look! Thanks again!”

Scott G.

“Fliptide has gone above and beyond with every project we’ve done together. They offer cutting edge insight to marketing and design that is truly second to none.”